Maranello, 17 February 2023 – Since its earliest days, Ferrari has been renowned
for its passionate soul and focus on both the future and innovation. Driven, of
course, by the pioneering spirit of its Founder.
The Prancing Horse’s path was clear
even from its very first car, the 125 S, which debuted in 1947 clothed in a
completely original design and powered by a high-revving but lightweight
1,500cc V12. Its arrival marked the beginning of a long series of game-changing
cars that not only made history but left an indelible mark on the automotive
world.
This is the starting point of the Museo
Enzo Ferrari’s new Game Changers exhibition, which showcases
some of the most significant cars in Prancing Horse history in a wholly new
context, this time telling the Maranello marque’s story through the eyes of
innovation.
Game Changers takes visitors on a
journey of exploration of Ferrari’s most revolutionary models and their
futuristic designs, the most innovative technology it adopted in its
competition and GT cars alike, and the outstanding performance delivered by its
relentless research and development which resulted in its most unforgettable
victories.
The story revealed to the
Museum’s guests as they explore the exhibition is divided into three
sections: design, technology and performance.
Peerless examples of virtuoso design
are the 375 MM, penned by Pinin Farina in 1952 which was also the first one-off
commissioned by Roberto Rossellini for Ingrid Bergman, and the 166 MM, the
first aluminium-bodied barchetta clothed in light, captivatingly elegant lines.
A prime example of Ferrari’s
technological innovation is the 400 Automatic, the first 2+2 Grand Tourer to
introduce in 1976 the automatic gearbox in response in market demand and the
needs of an increasingly sophisticated international clientele. Another is the
Ferrari F1-89, the first ever single-seater to adopt an electrohydraulic
gearbox.
In the Performance section, visitors
can admire the 1973 365 GT4 BB, the first mid-engined GT berlinetta with an
original 180° V12, and 2005’s Ferrari FXX, the first model in a Prancing Horse
special series designed specifically for track use.
The exhibition journey culminates
perfectly in the story of the marque’s Innovation, a subject dear to Ferrari,
and its very latest game changer, the Purosangue, giving
the public its first up-close glimpse of Ferrari’s latest arrival which is also
the first four-door, four-seater Ferrari. A completely original car in
every way: the ultimate combination of sleek athletic design, comfort,
versatility and driving thrills.
The Game Changers
exhibition runs at the Museo Enzo Ferrari in Modena from February 18 2023 to
February 17 2024.